WGSN highlights trends that they believe will be prominent this year—including alternative ingredients and ‘a more forgiving and honest approach to self-care.’
We asked a number of leading brands—including Estée Lauder, Westman Atelier, Natura and e.l.f. Beauty—for insight on their efforts and accomplishments.
As more people spend time in virtual worlds, beauty brands want to be there too—offering novel ways for consumers to experience their products and services.