Expert's Opinion
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Cosmetics | Hair Care
3 Beauty & Tech Trends Influencing Buyer Behavior in 2024
Reflecting on 2023 insights and turning them into actionable strategies.Sampo Parkkinen, CEO & Founder, Revieve 01.17.24
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Cosmetics
Beauty Brands’ Dilemma: To Sell or Not to Sell on TikTok?
The advent of TikTok shop forces beauty brands to strike a balance and make a decision.Laura Ritchey, CEO of Radial 01.15.24
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Cosmetics
Circana Identifies 4 Prestige Beauty Growth Points for 2024
The latest beauty industry outlook ‘defies expectations.’Larissa Jensen, Senior Vice President, Industry Advisor, Beauty, Circana 01.10.24
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Cosmetics | Skin Care/Sun Care
Compelling Beauty Brands Poised for a Stellar 2024
A selection of young brands in varying stages of development and growth.Karen Young, The Young Group 01.04.24
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Home Fragrance
The Top-Gifted Beauty Item During the Holidays
Fragrance performance has prospered this year. Will the trend continue during the last-minute shopping rush?Jacquelyn Wenskus, Beauty Industry Analyst at Circana 12.18.23
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Cosmetics
Which Beauty Category Will Win the 2023 Holiday Season?
Circana’s latest findings reveal that makeup and skincare will go head-to-head in the final weeks of the year.Natallia Bambiza, Director, Beauty Category Analyst, Circana 12.13.23
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Cosmetics | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
Redefining What Innovation Means for Beauty Brands
Innovation was once solely focused on product performance and user experience. Now, novelty, 'catchiness,' and engagement drive purchases.Sharon Garment, President, SG Beauty Development, Inc. 12.04.23
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Cosmetics | Eco-friendly
The Future of Cosmetic Packaging
Beauty brands are placing an emphasis on sustainable and inclusive innovation.Elle Morris, Chief Marketing Officer, Olberding Brand Family 11.14.23
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Cosmetics | Personal Care
Mintel Looks at the Trends Behind Beauty’s Paradigm Shift
From value to wellness to AI.Clare Hennigan, Senior Global Beauty and Personal Care Analyst at Mintel 11.07.23
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Cosmetics
Today’s Cosmetic Consumer’s Holiday Wish List
It may not be what you think—and presents an opportunity for brands.Matt Barr, VP, Marketing x Product @ Radial Inc. 10.30.23
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Skin Care/Sun Care
What Beauty and Skincare Shoppers Are Actually Looking For
A look at beauty and skincare insights highlighting the latest consumer concerns and trends for the remainder of 2023 and the beginning of 2024.Sampo Parkkinen, CEO & Founder, Revieve 10.16.23
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Cosmetics
Beauty Brands That Are Winning in Social Media with TikTok Influencers
Authenticity and creativity are key factors in their success.Elle Morris, Chief Marketing Officer, Olberding Brand Family 09.27.23
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Hair Care | Personal Care
Henkel Advances Diversity Through Innovation
How fostering a culture that supports emotional connections is crucial to employee engagement and company success.Stefan Mund, Regional Head, Henkel Consumer Brands Professional North America 09.25.23
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Cosmetics | Skin Care/Sun Care
Alibaba Notes Sustainable Beauty Buying Trends
A shift towards environmentally conscious products is on the rise.Min Yang, Global Marketing and Partnership Lead at Alibaba 09.18.23
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Hair Care
Similarities Rise Between Hair Styling and Makeup Trends
A closer look at Circana’s recent study cites growing demand for hybrid or multi-benefit products.Natallia Bambiza, Director, Beauty Category Analyst, Circana 08.28.23
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Cosmetics
The Future of DTC Beauty: Selling on External Marketplaces or Building Your Own?
For beauty brands looking to expand beyond DTC, marketplaces offer two main opportunities for growth.Jordan Jewell, Analyst in Residence at VTEX 08.07.23
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Cosmetics
Unlocking the Consumer Journey: Insights and Predictions for Beauty Brands
Navigating beauty’s new digital renaissance in 2023.Sampo Parkkinen, CEO & Founder, Revieve 07.31.23
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Cosmetics
Backing Up ‘Green’ Beauty Claims
‘Transparency is now more than just a nice-to-have; it's fundamental to brand survival.’Keelie Teasdale, Interbrand 07.24.23
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Cosmetics | Fragrances | Skin Care/Sun Care
The Omnichannel Beauty Customer Journey
The beauty customer’s journey begins online, but the in-store experience remains critical in the path to purchase.Elle Morris, Chief Marketing Officer, Olberding Brand Family 07.19.23
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Cosmetics
Top 5 Trends That Will Drive the Beauty Industry Forward in 2023
Insight on how brands can leverage AR and AI to get ahead of the curve.Sampo Parkkinen, CEO & Founder, Revieve 07.17.23
