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In the beauty industry, consumers see packaging as an extension of the product itself and want it to look and feel as luxurious as the products inside. A growing number of consumers are looking for beauty that runs more than skin deep. They want products made and packaged with sustainability in mind. Satisfying consumers’ eye for aesthetics while meeting their rising sustainability expectations has proved a challenge. Sustainable improvements are a global imperative for the industry, but until recently, beauty brands have been short on options that can delight consumers for all the right reasons.

In this webinar, Eastman, a global supplier of advanced materials for the beauty industry and pioneer in molecular recycling, will provide an overview of their consumer research into what the sustainable consumer is really looking for in their beauty products. They will also provide an overview of their Renew circular solutions for beauty packaging and discuss what they have learned about how to talk with consumers about sustainability.

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Speakers:

Tara Cary, Cosmetics and Personal Care segment manager, Eastman
Taylor Doolittle, Consumer Insights manager, Eastman

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Tuesday, May 24, 1 PM EDT



As U.S. packaging policy evolves, hear how 3 forward-thinking beauty brands are meeting sustainability challenges.

Featuring Dan Felton, AMERIPEN; Jill Tomandl, Smashbox; Mike Indursky, HEAR ME RAW Skincare; Joy Chen, Pure Culture Beauty

Packaging regulations and consumer behavior continue to evolve in the Cosmetic Industry, with an emphasis on Sustainable Packaging—and brands are providing creative solutions for connecting with ecologically conscious consumers.

On the legislative side, Dan Felton, Executive Director, AMERIPEN, will address: “Packaging Policymaking: Three issues the beauty industry can’t ignore—and what to do about them.”

On the implementation side, here’s how 3 forward-thinking beauty brands are meeting the challenges and reducing single-use and non-recyclable packaging materials—from customization, to subscriptions, to refillables, to recyclables, to light weighting. They’ll speak to the topics you want to know more about as you navigate packaging’s future, including:

— How to generate good will, by taking a 360-holistic approach on packaging and formulas that are best for people and planet

— How customized product offerings can work to reduce consumer waste

— Limiting the waste problem in retail

—How sustainability is defined, changing the industry, and impacting the way we go to market

—How to select the right materials, and work toward waste and CO2 reduction

—The importance of communication, storytelling, and education for consumers and employees

—Why and how sustainable packaging has to become desirable and “cool”

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The most successful companies in the world understand how critically important it is to be quick to market and to differentiate themselves from their competition by creating irresistibly attractive products and packaging.

According to Tony Guard, Director of the Innovation + Industrial Design at Kinetic Vision, “Packaging can’t just sit on the shelf.  It doesn't just have to be noticed. It has to speak to that consumer in a very specific way.”

Best-in-class organizations are constantly looking for ways to shorten their product design and development processes to be first to market with a compelling product and disruptive packaging.

By leveraging advanced software and technologies like 3D printing, progressive designers have a formula to accelerate innovation and expedite packaging and product design timelines; all while substantially reducing associated costs.

We discussed this with Jeremy Garrard, Director of Market Development at Quadpack Industries.  Jeremy said, “With the full-color capability of PolyJet 3D printers, we can control the schedule, we can control the cost and our time-to-market is greatly reduced.”

Join us to learn how you can replicate Kinetic Vision and Quadpack’s successes to advance your business.

Speaker

Colton Mehlhoff, Applications Engineer, Stratasys

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Your Ideal First Entry to China via Tmall Global

Tmall Global, the leading cross-border B2C E-Commerce platform in China, serves over 800 million Chinese consumers with over 29,000 brands from 87+ countries and regions including Fenty Beauty, Huda Beauty, Drunk Elephant, DECIEM - The Abnormal Beauty Company, and various indie beauty brands. Join us to learn about:

• China’s retail market, and the latest beauty trends 
• How cross-border E-Commerce works in China
• How Tmall Global can help you sell into China

Speakers

Feiran Liu, Beauty and Personal Care Category Manager, The Americas, Tmall Global and Kaola, Alibaba Group

Nicole Lin, Beauty and Personal Care Category Leader, The Americas (temporarily), Tmall Global and Kaola, Alibaba Group

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We’re living in a world disrupted by factors beyond our control. But in the wake of the pandemic, Health and Beauty companies perform and deliver every day – with a sense of urgency.

In the middle of their journey, Jake Chapman and Kate Gould at Amway share how they unlocked value for their business by transforming their packaging asset management system from an entanglement of disconnected networks to a single source of truth. And hear how they came to the conclusion – spoiler alert – that packaging content management is a foundational tool to gain efficiency, speed and quality. During this interactive webinar, you’ll get the chance to hear from packaging and artwork leaders at Amway, who reveal not only their successes and challenges, but also how they built a case for revamping their process with Esko packaging management technology.

 

• Learn how Esko expertise and best practices supported Amway breaking down their ambitious dream into achievable steps and gain early wins along the path.

• Hear how the Amway packaging team aligned their corporate strategy with project goals and secured a solid foundation for success.

• Discover how today, halfway through the project, the actual users have already reaped the benefits of the Esko packaging management solution and see their day to day real problems being addressed.

Speakers

Jake Chapman - Group Manager, Artwork Project Management, Amway

Kate Gould - Solution Configuration Specialist, Amway

Jan de Roeck - Director of Industry Relations and Strategy, Esko


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As global beauty consumers are increasingly demanding more environmentally friendly products and packaging, the shift to sustainable packaging has become more vital than ever before.  For brands, this shift can be very challenging as there is no one fits all solution.

Join our panel of experts along the journey of our Eco-Design approach to designing more planet friendly packaging and an introduction to our Eco Analyzer, a tool to quickly analyze new product designs and transform your existing packaging to meet your sustainability goals.


Speakers

Michael Tognetti, Regional Sales Director, WWP Beauty
Gary Myer, AVP Engineering, WWP Beauty
Cory Skuldt, Associate Director at Corporate Citizenship


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What are consumers looking for—and how can prestige brands deliver as far as product and packaging?

Please join our conversation with three industry luminaries as we discuss trending topics in Prestige Beauty. How will we define luxury for ‘the new normal’? Which categories are growing and why? Is packaging taking cues from the past? Can sustainability and luxury complement each other? How will testing and packaging evolve post-pandemic? How can we address the need for authenticity and connection? And more! (Moderated by Beauty Packaging’s Editor-in-Chief, Jamie Matusow)

Speakers:
 

• Marc Rosen, President, Marc Rosen Associates
• Larissa Jensen, Vice President, Industry Advisor, Beauty, The NPD Group
• Veronique Gabai-Pinsky, Beauty and Fragrance Expert; Founder and CEO of Veronique Gabai

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