For the past two decades, Cosmoprof North America has crafted pioneering initiatives, serving as the go-to platform for new product innovations and solutions that are molding the beauty industry.

During Cosmoprof North America Miami, the organization is set to unveil fresh projects and partnerships—further reinforcing its mission of connecting buyers and retailers with manufacturers, with a specific eye on the needs of the East Coast of the US.

The event will feature a new joint venture in partnership with WSL Strategic Retail. A specially curated, innovation-only "Retail Safari" area will serve as a place for attendees to visit retailers that offer unique experiences, products, and services that are shaping the future of beauty in the Americas.

Additionally, in collaboration with Scent Marketing Inc., Cosmoprof NA MIami is unveiling a signature ambient scent for visitors to experience. The fragrance will capture the essence of Cosmoprof Miami—exciting, vibrant, and timeless, organizers say.

Photos via Instagram @cosmoprofna

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