Jamie Matusow, Editor-in-Chief02.03.21
The calendar page has finally turned—and we’ve made the eagerly awaited leap to 2021. With vaccines rolling out, the world has high hopes of a return to normalcy, even if it’s a new normal.
How did 2020 make an impact on beauty—and how will it define 2021?
Lisa Holmes, global head of surveys for Euromonitor, paints a general picture of the 2020 beauty shopper, including accelerated brand interactions and person-to-person recommendations, hand hygiene habits and self-care at home.
Despite Covid, Drunk Elephant, which appears on this month’s cover as Beauty Packaging’s “Beauty Company of the Year: Excellence in Packaging,” continued to flourish in 2020, following its purchase late in 2019 by Shiseido. Already a DTC sweetheart, they continued to introduce products in 2020, including the launch of hair and body lines. In the exclusive interview, founder Tiffany Masterson reveals how she succeeded by bucking the trends.
This month’s stories also contribute to our running tab on new beauty vocabulary (see last month’s editorial for more). Drunk Elephant’s Masterson is, of course, a “mompreneur,” defined by Entrepreneur magazine as a female business owner who is actively balancing the role of mom and the role of entrepreneur. In commenting on DE’s global potential, Euromonitor speaks of Asia’s rising “skintellectual.”
In Sustainable Solutions, we hear about efforts to stop “cleanwashing.” In a trends report from WGSN (see BeautyPackaging.com), we’re introduced to “jeck masks” and “tweakments.” In other articles in this issue, you’ll learn more about “skinimalism” (minimalist skin routines) and “social plastic” (recycled plastic collected in impoverished countries without functioning recycling infrastructures).
Larissa Jensen, VP, Beauty Industry Advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—predicts that sweeping changes are in store for our industry’s future, and opportunities abound as we enter the new year.
Another member of Beauty Packaging’s Board of Advisors, Philippe Bonningue, L’Oréal’s Global Director of Sustainable Packaging, provides details on the company’s sustainable initiatives, from eco-design to numbered labeling systems—and the on-pack info they’re including more of.
Looking forward to trade shows and “vaxications” (vacations some people expect to book after the pandemic)—a word that recently appeared for the first time in The Times.
Happy New Year!
How did 2020 make an impact on beauty—and how will it define 2021?
Lisa Holmes, global head of surveys for Euromonitor, paints a general picture of the 2020 beauty shopper, including accelerated brand interactions and person-to-person recommendations, hand hygiene habits and self-care at home.
Despite Covid, Drunk Elephant, which appears on this month’s cover as Beauty Packaging’s “Beauty Company of the Year: Excellence in Packaging,” continued to flourish in 2020, following its purchase late in 2019 by Shiseido. Already a DTC sweetheart, they continued to introduce products in 2020, including the launch of hair and body lines. In the exclusive interview, founder Tiffany Masterson reveals how she succeeded by bucking the trends.
This month’s stories also contribute to our running tab on new beauty vocabulary (see last month’s editorial for more). Drunk Elephant’s Masterson is, of course, a “mompreneur,” defined by Entrepreneur magazine as a female business owner who is actively balancing the role of mom and the role of entrepreneur. In commenting on DE’s global potential, Euromonitor speaks of Asia’s rising “skintellectual.”
In Sustainable Solutions, we hear about efforts to stop “cleanwashing.” In a trends report from WGSN (see BeautyPackaging.com), we’re introduced to “jeck masks” and “tweakments.” In other articles in this issue, you’ll learn more about “skinimalism” (minimalist skin routines) and “social plastic” (recycled plastic collected in impoverished countries without functioning recycling infrastructures).
Larissa Jensen, VP, Beauty Industry Advisor, The NPD Group—and a member of Beauty Packaging’s Board of Advisors—predicts that sweeping changes are in store for our industry’s future, and opportunities abound as we enter the new year.
Another member of Beauty Packaging’s Board of Advisors, Philippe Bonningue, L’Oréal’s Global Director of Sustainable Packaging, provides details on the company’s sustainable initiatives, from eco-design to numbered labeling systems—and the on-pack info they’re including more of.
Looking forward to trade shows and “vaxications” (vacations some people expect to book after the pandemic)—a word that recently appeared for the first time in The Times.
Happy New Year!
