01.11.24
Beauty and fashion company Puig has acquired a majority stake Dr. Barbara Sturm, the skincare and haircare brand launched by an aesthetics doctor with a background in sports training.
Dr. Barbara Sturm had reportedly been considering a sale and evaluating potential deals since last year.
Puig believes the investment will support the brand’s international growth and spa business in addition to bolstering Puig’s own premium care offering.
Dr. Sturm, the business’ eponymous founder, will keep a minority stake in the business and continue in her roles as Chief Product Development Officer and brand ambassador.
Sturm is a German doctor renowned for her research on chronic inflammation and innovative approaches to treating the body. In 2014, she launched her skincare collection, which has garnered praise for its efficacy and healing properties.
Sturm's products are specially designed to soothe inflammation using gentle, healing ingredients.
“We are taking another important step in expanding our position in the premium skincare segment,” remarked Marc Puig, Chairman and CEO of Puig. “The new partnership reinforces Puig skin care segment and our presence in the US.”
In 2020, Puig acquired a majority stake in Charlotte Tilbury Beauty.
Dr. Barbara Sturm had reportedly been considering a sale and evaluating potential deals since last year.
Puig believes the investment will support the brand’s international growth and spa business in addition to bolstering Puig’s own premium care offering.
Dr. Sturm, the business’ eponymous founder, will keep a minority stake in the business and continue in her roles as Chief Product Development Officer and brand ambassador.
Sturm is a German doctor renowned for her research on chronic inflammation and innovative approaches to treating the body. In 2014, she launched her skincare collection, which has garnered praise for its efficacy and healing properties.
Sturm's products are specially designed to soothe inflammation using gentle, healing ingredients.
“We are taking another important step in expanding our position in the premium skincare segment,” remarked Marc Puig, Chairman and CEO of Puig. “The new partnership reinforces Puig skin care segment and our presence in the US.”
Other Significant Puig Acquisitions
In 2022, Puig acquired a majority stake in Byredo—the niche luxury fragrance brand known for its minimalist look and gender-neutral scents.In 2020, Puig acquired a majority stake in Charlotte Tilbury Beauty.
