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    Breaking News

    WPO Translates Packaging Design for Recycling Guide into Japanese

    The guide is a starting point to understand best practice examples for achieving circularity in the global packaging community.

    WPO Translates Packaging Design for Recycling Guide into Japanese
    The Japanese version of the guide was presented at a WPO Board Meeting with the participation of WPO Presidents, Pierre Pienaar (former) and Luciana Pellegrino (current), VP Sustainability & Save Food, Nerida Kelton, and the representative of JPI (Japan Packaging Institute), Hiroko Akieda.
    01.08.24
    The ‘Packaging Design for Recycling Guide’, a product of WPO (World Packaging Organisation), has recently been translated into Japanese, and is now available through WPO website.
     
    This is the 11th translation besides the versions in English, German, Spanish, Arabic, Portuguese, Thai, Latvian, Czech, Hungarian and Georgian.

    Expanding Access to the Packaging Design for Recycling Guide

    Developed by WPO, Circular Analytics, FH Campus University of Applied Sciences and ECR Community, the Guide is a starting point to understand best practice examples, using state-of-the-art technology that can be applied and tailored to suit the recovery and recyclability capabilities and infrastructure on a regional and local level.
     
    The formal launch of the Japanese version was undertaken during WPO Board Meeting (Nov 23), in South Africa, with the presence of the former President, Pierre Pienaar, the current President, Luciana Pellegrino, the representative of Japan Packaging Institute (JPI), Hiroko Akieda, and Vice President Sustainability & Save Food, Nerida Kelton.
     
    “The Packaging Design for Recycling Guide is a very important tool for the global packaging community to ensure that our industry is taking steady steps, based on scientific foundations, to achieve a circular economy model. It contributes to address the challenges that face the world in terms of climate change, environment and preservation of natural resources,” states Luciana Pellegrino, WPO President. She adds: “We highly recommend the industry to explore this Guide in a way of driving efforts based on a common voice of the packaging industry in terms of recycling and circular economy.”
     
    Managing Director of the Japan Packaging Institute (JPI), Yoichi Sonoyama, said: “It is apt that JPI have finalized the Japanese translation in our 60th year, especially because WPO was established in Japan in 1968. We also wanted to play our role in ensuring that our industry has access to the latest resources, training and guides. By delivering better packaging design to everyone, we will be able to provide better packaging around the world. This design guide will help to aid this objective.”
     
    “These translations are no small feat and require experts in technical packaging terminology to be able to accurately formulate the translation.  The Japanese translation is now available to download and access for free via the World Packaging Organisation website and we are looking forward to launching even more guides in 2024. The goal is to ensure that every country in the world has access to the guide so that we can design our waste at the start and ensure that packaging is recycle ready,” added Nerida Kelton, WPO Vice President Sustainability & Save Food.

    More WPO News

    The WPO and AIPIA (The Active & Intelligent Packaging Organisation) recently signed a Memorandum of Understanding to further their collaboration in sharing ideas on smart packaging and the science that underpins it.
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