Nancy Jeffries, Contributor11.23.22
Category growth, trends and innovation were showcased at this year’s Beauty Creators Awards, held on November 11th at New York’s Ziegfeld Ballroom.
Cosmetic Executive Women President Carlotta Jacobson and Jill Scalamandre, CEO, Beekman 1802; and chairwoman, CEW, welcomed guests to the awards luncheon, which honored the year’s most innovative products across 33 categories.
The event included an in-person networking reception and luncheon, hosted by Hena Doba, anchor/breaking news correspondent for Cheddar, Inc.; and guest presenter, Olivia Lux, star of RuPaul’s Drag Race Season 13, taking the stage to present the makeup category; and DJ Tiana Verhage providing the event’s soundtrack.
Jacobson noted the growth and evolution of the Beauty Awards, saying, “When we created the Beauty Awards no one recognized the creators. Today, more than 29 years later, we have more than 1,200 award nominees.”
Scalamandre said, “Beauty consumers have a profound understanding of ingredients; and this year, for the first time, consumers weighed in on the Launch of the Year, as well as Influencer of the Year, and Retailer of the Year.”
CEW aligned its categories with the most popular trends today, which include personal care and sexual wellness, according to Jacobson. She also noted the success of CEW’s first-ever Beauty Bazaar, which showcased the entries.
Emcee Doba acknowledged the 9,000-strong, diverse membership of CEW, representing leading brands, indies, retailers, fragrance houses, media outlets, and suppliers, and kicked off the program with the Iconic Beauty Award category.
See the complete list of wnners below—and scroll down for CEW's "Beuaty by the Numbers" sales & market report.
Winners of CEW's Beauty Creators Awards 2022
-Note: CEW shows all the winners here
Iconic Award
La Mer The Moisturizing Soft CreamFragrance, Men’s Scent
Burberry Heroand Hermès H24 Eau de Toilette
Fragrance, Women’s Scent
Billie Eilish for EilishBath & Body Award
-Presented by Lori Monaco, president, US Beauty, The NPD Group
Olay Firming Body Lotion with Collagen
Sustainability Excellence
-Presented by Robin Mason, president fine fragrance, NAM, Firmenich. CEW and Firmenich have been sustainability partners for the past 10 years.
UpCircle BeautyWellness, Aromatherapy, & Beauty Supplements
Dr. Teal’s Sleep Spray with Melatonin and Essential OilsSexual Wellness
The Honey Pot Company Soothing Vulva WashMen’s Grooming
SheaMoisture Men Smoothing Shave ButterCBD Beauty
Saint Jane Beauty Sacred Sleep Overnight RepairPersonal Care
Dove Ultimate AntiperspirantIndie Award in Skincare
-Presented by Vennette Ho, managing director, global head of beauty & personal care, consumer investment banking, Financo/Raymond James.Indie Skincare Brand
Glow Recipe Strawberry Smooth BHA + AHA Salicylic SerumIndie Brand
Summer FridaysMakeup Category Awards
-the category was introduced by Olivia Lux, drag artist, actor, singer and musician of RuPaul’s Drag Race Season 13Face Product
Nars Cosmetics Light Reflecting FoundationMakeup Tools
E.l.f Cosmetics Putty Primer Brush and ApplicatorEye Product
Bobbi Brown Cosmetics Long-Wear Cream Shadow StickLip Product
MAC Cosmetics Glow Play Lip BalmNail Product
Essie hard to resist nail strengthenerLaunch of the Year Award
-presented by Anna Mayo, VP-beauty Vertical, NielsenIQ. This award was based solely on sales and data, and chosen by consumersOlay Regenerist Vitamin C + Peptide 24 Hydrating Moisturizer
Retailer of the Year Award
-presented by DobaAmazon
Influencer of the Year Award
-presented by DobaMariale Marrero
Skincare Category Awards
-presented by Dr. Michelle Henry, Dermatologist, Skin & Aesthetic Surgery of ManhattanAnti-Aging
Drunk Elephant C-Firma Fresh Day SerumEye Treatment
L’Oréal Paris Revitalift Derm Intensives 2.5% Pure Hyaluronic Acid + Caffeine Eye SerumLip Treatment
Biologique Recherche LiftkissSkincare Tools
FaceGym FaceShotSuncare Product
Neutrogena Ultra Sheer Face Serum SPF 60 +Supergoop! (Re)setting Refreshing Mist SPF 40
Moisturizer (Face)
SK-II Skinpower Airy Milky LotionCleanser & Scrub
Beekman 1802 Milk WashFace Masks
Kiehl’s Since 1851 Ultra Facial Overnight Hydrating Face Mask with 10.5% SqualaneSupplier Award: Ingredients & Formulation
-presented by New York Society of Cosmetic ChemistsSymrise SymHair Thermo
Hair Care Category Awards
Hair Shampoo/Conditioner
Briogeo Hair Care Don’t Despair, Repair! MegaStrength + rice water protein + moisture strengthening treatmentOuai Haircare Detox Shampoo
Hairstyle/Hair Care
Olaplex No. 9 Bond Protector Nourishing Hair SerumHair Coloring
Color Wow Root Cover UpHair Tools
Dyson Flyaway AttachmentBeauty by the Numbers
Statistics pertinent to each category were shared throughout the event. In Bath & Body, said to be the fastest growing category within skincare, sales were up 36%, according to NielsenIQ).Online searches for exfoliating rose17%; and online searches for men’s bath & body were up 13%, according to Label Insights Consumer Search data. Bath beads rose 22% and bath salts increased 24%, according to NielsenIQ.
Fragrance dollar sales rose 16% in the US, with in-store growing 10% and online soaring 42%,
According to NielsenIQ. Online searches for refillable packaging surged 89%, according to Label Insights Consumer Search Data.
In hair care, online searches for scalp health are up 13% (Label Insights Consumer Search Data. Hair serum outpaced the entire hair care category by 74%. Strong growth was noted in the wellness category, as well, up 33%. Vegan beauty is up 9%, according to NielsenIQ. Men’s bath and body sales were up 13% (NielsenIQ); and CBD product growth continues to be strong.
In Cosmetics, eye cosmetics are up 11%, while eye brow is up 17% (NielsenIQ). Face product sales are up 18%, with growth in face primer (37%); tinted moisturizer (37%); and setting spray (40%). Eye makeup sales rose 11%, accorind to NielsenIQ.
Skincare sales continue to be strong, up 30% this year. Facial cleanser wipes rose 16% (NielsenIQ). Facial treatments gained10%, with in store growth +4%, and online growth +28% (NielsenIQ).
Plastic-free beauty is jumped 25% (NielsenIQ). Additional growth was seen in artificial nails, up 37%, and Peel-off Nails, up 53%. All statistics shared at the event were provided by NielsenIQ, Label Insights Consumer Search Data, and The NPD Group.
