05.24.23
Babo Botanicals' sunscreens are now EWG Verified by the Environmental Working Group.
This is the first year the Environmental Working Group (EWG) is extending the verification program to include recreational sunscreens. Babo Botanicals being one of just three brands selected for the inaugural class.
"We are honored that our sunscreens are among the first to be verified by the Environmental Working Group," says Adrien Dissous, Senior Vice President at Babo Botanicals.
"The EWG Verified program is an invaluable resource for consumers and we are beyond excited the program will now allow them to shop for sunscreens with more peace of mind. It places the burden of proof upon brands and manufacturers to demonstrate their products are safe and effective instead of leaving consumers to do the work."
EWG Verified products are certified as meeting the organization's strict standards for ingredient safety, transparency, and product efficacy.
The following Babo Botanicals sunscreens are now EWG Verified:
- Baby Skin Mineral Sunscreen Lotion SPF 50
- Sheer Mineral Sunscreen Lotion SPF 50
- Clear Zinc Sunscreen Lotion SPF 30
Homer Swei, senior vice president of Healthy Living Science at the Environmental Working Group, says, "Earning the EWG VERIFIED mark is a significant achievement, as anyone who has read our exacting criteria can attest. The mark on packaging offers consumers a reliable and convenient way to identify Babo Botanicals best sunscreens, which meet EWG's highest safety and efficacy standards."
Babo Botaniclas is a personal care brand with plant-based solutions for face, body and hair. When it comes to product development, the brand says it adheres to stringent sourcing standards— and carefully selects ingredients. "Transparency is built into the fabric of who we are as a brand," says Dissous. "This verification allows us to further our mission of delivering safe and effective plant-based products that consumers can trust to be formulated with the best ingredients."
