01.16.24
Epres, the haircare brand founded by Dr. Eric Pressly, has partnered with Cosmo Prof Beauty, a distributor of professional beauty products and education.
Beginning February 1st, epres' performance-based solutions will be available at Cosmo Prof stores and on CosmoProfBeauty.com.
The partnership between epres and Cosmo Prof marks a significant moment for both entities and the beauty industry. Epres will now be readily available to licensed beauty professionals through the extensive Beauty Systems Group (BSG) network.
Catering to hairstylists and consumers alike, epres aims to offer “unparalleled hair care benefits.” With the brand's first innovation, Dr. Pressly presented his patented liquid-molecule formula that actively re-bonds hair, enhancing softness, strength, and manageability. The inaugural technology from epres comes in two forms: an at-home treatment and a one-step solution that repairs hair during chemical services, optimizing time, lift, and color integrity, allowing professionals to achieve consistently exceptional outcomes for their clients.
"It is our mission here at Cosmo Prof to empower creativity and that includes curating brands and products to help our professional community provide industry-leading service. We are always searching for the latest and greatest to ensure a range of quality product options, and with the steady growth of the bonding category, we are so excited to bring epres to Cosmo Prof locations across North America—making the line readily available to licensed beauty professionals both in-store and online," commented Angela Swanner, Group Vice President of Merchandising for Beauty Systems Group.
This news comes months after epres debuted at Goop.
Beginning February 1st, epres' performance-based solutions will be available at Cosmo Prof stores and on CosmoProfBeauty.com.
The partnership between epres and Cosmo Prof marks a significant moment for both entities and the beauty industry. Epres will now be readily available to licensed beauty professionals through the extensive Beauty Systems Group (BSG) network.
Expanding Access to epres Across North America
"Our partnership with Cosmo Prof will give epres further access throughout the North American market to our broad customer base," said Eric Pressly. "We power innovation at the intersection of science and creativity to offer safe, sustainable, and high-performance beauty solutions available to all. With a strong focus on licensed beauty professionals, we want to ultimately revolutionize the industry, elevating the standards of haircare."Catering to hairstylists and consumers alike, epres aims to offer “unparalleled hair care benefits.” With the brand's first innovation, Dr. Pressly presented his patented liquid-molecule formula that actively re-bonds hair, enhancing softness, strength, and manageability. The inaugural technology from epres comes in two forms: an at-home treatment and a one-step solution that repairs hair during chemical services, optimizing time, lift, and color integrity, allowing professionals to achieve consistently exceptional outcomes for their clients.
"It is our mission here at Cosmo Prof to empower creativity and that includes curating brands and products to help our professional community provide industry-leading service. We are always searching for the latest and greatest to ensure a range of quality product options, and with the steady growth of the bonding category, we are so excited to bring epres to Cosmo Prof locations across North America—making the line readily available to licensed beauty professionals both in-store and online," commented Angela Swanner, Group Vice President of Merchandising for Beauty Systems Group.
This news comes months after epres debuted at Goop.
