WWP Beauty showcased two products in the Eastman B2B Beauty Box. A luxurious heavy wall jar with a glass-like feel and finish designed with Eastman Cristal Renew 50% and a lip-gloss component featuring the Eastman Cristal One Renew with 50% molecular recycled content, an advanced recyclable RIC 1 resin. The Eastman molecular recycled technology allows infinite ability to recycle while maintaining its physical and chemical attributes. These components can be used across categories, enable landfill diversion, and contribute to a circular beauty system.
The molecular recycled resins address consumers' and brands' requests for more sustainable packaging solutions with premium aesthetics. They do not replace PCR, instead complementing the recycled content options for applications where clarity is needed.
 
WWP Beauty obtained ISCC, which certifies the authenticity of its components' recycled molecular content and traceability through the entire development cycle.
 
WWP views molecular recycled technology as a future-focused material aligned with their commitment to creating “Beauty with Purpose.”