12.20.23
Hi!Papa, a personal care company focused on 3- to 12-year-old children in China, has completed a Series A+ fundraise led by L Catterton, a global consumer-focused investment firm—positioning Hi!Papa to further scale in the country’s fast-expanding personal care for kids market.
Hi!Papa has built a portfolio of products including sunscreens, face cleansers and creams, which it progressively develops via a customer-centric iterative research and development process based on input from a group of around 200,000 consumers before official launches.
Coupled with having an omnichannel presence and well-targeted marketing campaigns, Hi!Papa's portfolio of products has enabled it to grow swiftly.
"Hi!Papa is committed to providing school-age kids in China with safe, gentle, and effective skincare solutions that meet their unique needs," commented Hi!Papa founder and CEO Jiangsheng Xuyu. "There are many water-centric skincare products for babies and toddlers, as well as many anti-acne ones targeted at adolescents, but almost none specially formulated for children aged 3 to 12. We have made significant headway since our establishment just four years ago and are excited about the road ahead as we leverage L Catterton's operating capabilities to continue building our brand, broadening our product suite, and augmenting our distribution network."
Scott Chen, a managing partner in the RMB fund of L Catterton, added, "Having made more than 30 investments in the global personal care space, we have seen demand for products which specially meet children's skincare needs arise in other markets as they mature, and are not surprised that this arc is now unfolding in China too. Hi!Papa has likewise identified this market opportunity and methodically developed products that resonate with its target consumers, enabling it to not only capture white space, but also engender strong brand equity and win long-term customer loyalty. Its many achievements since its founding have been remarkable and we believe that it is poised for further success."
L Catterton has extensive experience building personal care and children-focused brands across the world. Current and past investments in these sectors include Elemis, ETVOS, Function of Beauty, The Honest Company, Irene Forte Skincare, Oddity (the parent company of Il Makiage), TULA, Hanna Andersson, Plum Organics, and Zarbee's Naturals.
Hi!Papa has built a portfolio of products including sunscreens, face cleansers and creams, which it progressively develops via a customer-centric iterative research and development process based on input from a group of around 200,000 consumers before official launches.
Coupled with having an omnichannel presence and well-targeted marketing campaigns, Hi!Papa's portfolio of products has enabled it to grow swiftly.
"Hi!Papa is committed to providing school-age kids in China with safe, gentle, and effective skincare solutions that meet their unique needs," commented Hi!Papa founder and CEO Jiangsheng Xuyu. "There are many water-centric skincare products for babies and toddlers, as well as many anti-acne ones targeted at adolescents, but almost none specially formulated for children aged 3 to 12. We have made significant headway since our establishment just four years ago and are excited about the road ahead as we leverage L Catterton's operating capabilities to continue building our brand, broadening our product suite, and augmenting our distribution network."
Scott Chen, a managing partner in the RMB fund of L Catterton, added, "Having made more than 30 investments in the global personal care space, we have seen demand for products which specially meet children's skincare needs arise in other markets as they mature, and are not surprised that this arc is now unfolding in China too. Hi!Papa has likewise identified this market opportunity and methodically developed products that resonate with its target consumers, enabling it to not only capture white space, but also engender strong brand equity and win long-term customer loyalty. Its many achievements since its founding have been remarkable and we believe that it is poised for further success."
L Catterton has extensive experience building personal care and children-focused brands across the world. Current and past investments in these sectors include Elemis, ETVOS, Function of Beauty, The Honest Company, Irene Forte Skincare, Oddity (the parent company of Il Makiage), TULA, Hanna Andersson, Plum Organics, and Zarbee's Naturals.
