Shiseido Acquires Dr. Dennis Gross Skincare

Shiseido Company Limited’s Board of Directors has adopted a resolution to acquire DDG Skincare Holdings LLC, a company offering dermatologist-led, science-based prestige skincare under the brand Dr. Dennis Gross Skincare.
 
To complete this transaction, Shiseido Americas Corporation, a consolidated subsidiary of Shiseido, signed a definitive agreement to acquire DDG on December 22, 2023.

About Dr. Dennis Gross Skincare

Launched in New York City in 2000, Dr. Dennis Gross Skincare is a skincare brand founded by former skin cancer researcher and practicing dermatologist Dr. Dennis Gross along with his wife Carrie Gross.
 
The brand is known for innovative formulas incorporating simple, straightforward instructions. Dr. Gross continues to bring innovations and expertise from the dermatology practice to retail consumers around the globe in the form of easy-to-use at home products designed to work together in customizable regimens to treat multiple concerns.

Significance of the Acquisition

This acquisition will provide the following benefits to Shiseido to drive further growth.

• Adding a highly complementary brand to its existing portfolio: Shiseido says it expects to see a growing interest in health and beauty as consumers increase their awareness of “skin health.” As a derma cosmetics, doctor-led brand Dr. Dennis Gross Skincare strengthens Shiseido’s position in a rapidly growing skincare segment. By tapping the potential of the growing market in the U.S. with its unique positioning coupled with a complementary fit with Shiseido’s prestige portfolio, this will be a strategic addition to the company.


• Driving growth and profitability in a critical market in the Americas business: The acquisition of a high-growth, profit accretive skincare brand will contribute to the ongoing expansion of the Americas business, a strategically important region for Shiseido. This will enable the company to diversify its geographical footprint while resolving the imbalances in its revenue streams.


• Creating synergistic effects with Shiseido’s strengths, bolstering innovation and driving global business growth: With a philosophy rooted in research, dermatology and technology, the brand is well aligned with Shiseido’s heritage in skincare, global platforms, and R＆D capabilities. This will in turn support Dr. Dennis Gross Skincare to accelerate its next phase of growth. Together, they will be well positioned to capture opportunities in the rapidly growing doctor-led skincare market around the world.

Related Beauty Insights

Dr. Gross and other beauty executives recently talked sustainable packaging with Beauty Packaging’s Jamie Matusow.
 
Also, in November, The Beauty Health Company launched the Hydrafacial and Dr. Dennis Gross Phyto-Retinol Firming Booster, a collaboration a year in the making.