05.30.23
Nivea states, "Every skin experience is valid. Skin is a key part of our identity and all too often what the world uses to define who we are. All skin has the potential to be healthy and beautiful, no matter what ethnicity, age or gender."
To be "loud and proud" about skin diversity, Nivea has launched the 5-episode content series "Skin Out Loud." The series shows people from different walks of life discussing topics like aging, identity, confidence—and the skincare routines that support it all.
The series features a diverse cast, including:
- Leni Bolt, a non-binary transgender host on Netflix's Queer Eye Germany
- Brigiding from RuPaul's Drag Race Philippines
- TV Host Milka Loff Fernandes
- Zithobe Macheli, a South African skinfluencer
- Jessica Vander Leahy, an Australian model and author
Throughout five episodes the conversation stretches from short-lived skin care trends to skin representation and everything in between. "It's a colorful mix of skin expertise and real-life anecdotes for skin care lovers or curious listeners who want to be inspired," Nivea says.
The first episode focuses on how we use skin as a canvas for expression, deep diving on gender identification journeys within the transgender community.
The following episodes discuss the variety of skincare routines different skin types require, how aging is a journey that traces stories on our skin, the impact of unexpected accidents on our skin health and finally, how feeling good on our skin can boost our confidence levels.
A special episode featuring the "People of Deutschland" book creators, debates topics of racism, focusing on how our skin can act as a connector instead of a divider.
Its moderator, acclaimed TV Host Milka Loff Fernandes, is joined by the authors, Martina Rink and Simon Usifo, Olympian athlete Carlotta Nwajide, "Halbe Katoffl" podcaster Frank Joung and former professional ice hockey player Dr. Martin Hyun.
With this project, Nivea highlights many ways the relationship with our skin changes depending on personal, cultural and social circumstances.
Tobias Collée, vice president of global for Nivea, states: "To overcome intolerance, people must be exposed to diversity as exposure drives acceptance. For us at NIVEA the leadership of a brand should reflect the diversity of our customers and the communities we serve no matter the size of the group."
