04.10.23
Ralph Lauren Fragrances, a part of L’Oréal Group's Luxe Division, is expanding its Polo Earth Collection.
There are three new fragrances—Polo Earth Antilles Vetiver, Polo Earth Moroccan Neroli, and Polo Earth Provencial Sage. The bottles are refillable—and the team at Ralph Lauren Fragrances figured out a way to make refills easy for consumers.
Alexandre Choueiri, global president of Ralph Lauren Fragrances, says, “Polo Earth marks an important milestone in our ongoing journey towards becoming more sustainable. To reach this level of sustainability in a fragrance, we had to push the boundaries by challenging our partners, our vendors, and most importantly, ourselves. We’re proud of what we’ve accomplished, and it’s just the beginning.”
Focus on Sustainability and Natural Ingredients
Ralph Lauren Fragrances launched Polo Earth Eau De Toilette last year, the brand’s first 97% natural-origin fragrance, consciously designed for all genders.Launching in April 2023, each of the three new fragrances is made with 97% natural-origin and up to eight sustainably sourced farm-to-fragrance ingredients sourced from local communities around the world.
A Refillable Bottle & An Eco-Friendly Package Design
The fragrance bottle is made using 20% post-consumer recycled glass—and it is 30% lighter than Ralph Lauren's conventional bottle. It is recyclable and refillable.The bottle is decorated with an FSC-certified paper label. The cap is made with FSC-certified wood. To further reduce plastic packaging, the brand has eliminated cellophane wrapped cartons.
Consumers can purchase the new 150 ml fragrance Refill, which includes a thoughtfully designed black plastic cap, and a funnel. The cap helps prevents spills when refilling the bottle.
Refilling the fragrance is easy, whether consumers have the 100 ml or 40 ml size fragrance. Twist off the spray applicator; place the included funnel on the bottle's neck; aim the narrow spout from the refill bottle into the funnel; and fill.
The bottles are designed with an auto-stop anti-spill system that will stop the refilling process when the bottle is full, to prevent wasting fragrance.
The New Scents
Each of the three new scents consists of sustainably sourced ingredients – such as Green Mandarin from Italy, Sage Heart from France and Vetiver from Haiti.See the fragrance notes of each new scent below:
Polo Earth Antilles Vetiver:
- Top Notes: Bergamot Heart and Green Mandarin from Italy, and Neroli Oil
- Mid Notes: Sage Heart from France, Lavandin Heart, Lyssland Extract and Spider Lily Scent Trek
- Base notes: Vetiver from Haiti, Vanilla Bourbon, and Cedarwood Oil
Polo Earth Moroccan Neroli:
- Top Notes: Bergamot Heart and Green Mandarin from Italy, Grapefruit Essence, and Blackcurrant Bud Absolute
- Mid Notes: Sage Heart from France, Diva Lavender Heart, neroli, and Cistus Essence
- Base Notes: Vetiver from Haiti, Vanilla Bourbon, and Cedarwood Oil, Mousse Accord, and Ambrette
Polo Earth Provencial Sage:
- Top Notes: Bergamot Heart and Green Mandarin from Italy, Neroli Oil, and Petit Grain Oil
- Mid Notes: Sage Heart from France, Lavandin Heart, Base Oil, and Diva Lavender
- Base Notes: Vetiver from Haiti, Bourbon Geranium Heart, and Sandalwood Oil
Ralph Lauren states: “I would love the legacy of this company to be not only the beautiful products we made but the way we thought about the world and tried to make it a better place.”
The Polo Earth Collection will be available at select retailers starting April 2023. The product lineup includes a 10ml, 40ml, 100ml and 150ml refill. The collection will also include a luxury Polo Earth Eau de Toilette reed diffuser.
