Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing

Seaweed Bath Co. launched in 2010 with products that were specifically formulated to improve dry, sensitive skin. The brand has continued to evolve and expand, now with a refreshed approach that communicates the benefits of marine-derived ingredients, including sustainably-harvested, nutrient-dense Atlantic seaweed, for all skin and hair types.

Packaging with a Message

As part of the overall update, Seaweed Bath Co. chose a fresh, clean look for its new packaging, including a custom bottle, with a unified architecture and a consistent look across all products and lines to create “a strong brand block and visual impact on the retail shelf.”

According to co-founder Allison Grossman, “Our consumers are drawn to our products because of their love for the ocean and the way it makes them feel, so the inspiration for the new look is that energizing feeling we all get after a trip to the sea or taking in the magic hour as the sun sets over the ocean.”

She says, “The fresh design features holographic waves and typographic elements to surprise and delight and evoke the mesmerizing energy of the sea.”

Sustainable, recyclable packaging has always been a priority. Grossman says, “In addition to using post-consumer resin in our bottles, all of our bottles and tubes are recyclable. With our packaging redesign, we also chose to go with a custom bottle to reduce label waste.” In addition, the brand uses solar power at its production facility.

Ingredient Focus

Since its launch, the brand has put a strong focus on its hero ingredient—sustainably-harvested, nutrient-dense Atlantic seaweed (Bladderwrack)—but has also long used a wide array of other beneficial marine ingredients in its products, including algae, kelp, sea moss, sea grape and spirulina.

Reduced Pricing

In addition to the new look, the brand has lowered pricing on 18 of its current SKUs, with an average 20% decrease, “to be more competitive and approachable to consumers.” According to Allison Grossman, “Due to our strong relationships with our suppliers and our continued growth and expansion, Seaweed Bath Co. had the unique, almost unheard of, opportunity to lower our retail prices.”

The brand is also fulfilling a long-term goal to support ocean conservation with the launch of two new partnerships with marine mammal rescue and rehabilitation organizations: Pacific Marine Mammal Center and Marine Mammal Center.