To broaden its portfolio in both emerging and mature markets, strengthen its Professional Hair business and expand its position in Mexico and the U.S., Henkel has announced it will acquire Nattura Laboratorios, S.A. de C.V., headquartered in Guadalajara, Mexico, and associated companies in the USA, Colombia and Spain.
 
The transaction includes a portfolio of leading brands in Henkel’s core category Hair Professional. Nattura’s major brands are Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than 100 million euros.
 
“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the U.S. hair professional market,” said Henkel CEO Hans Van Bylen.
 
“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our Beauty Care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market,” said Pascal Houdayer, executive vice president and responsible for Henkel’s Beauty Care business.
 
Financial details of the transaction were not disclosed.