01.05.24
Barbara Roll has been named Chief Executive Officer of BOOM! Beauty, a beauty brand specializing in products for mature skin, and oVertone, known for its dye free and harm free rich range of semi-permanent color-depositing conditioners.
As Chief Growth Officer, Roll played a pivotal role in developing and executing strategic plans that propelled both brands to new heights in the beauty industry. Her dedication to innovation, customer engagement, and brand development has been a driving force behind both companies' continued successes.
"We are thrilled to announce Barbara Roll as the CEO of BOOM! Beauty and oVertone," said Pepijn Gooiker, President & COO at BOOM! Beauty. "Barbara's leadership and strategic vision have been instrumental in the success of both brands, and we are confident that under her guidance, BOOM! Beauty and oVertone will continue to thrive and set new benchmarks in the beauty industry."
As the newly appointed CEO, Roll will continue to lead BOOM! Beauty and oVertone into a new era of growth and innovation. Her vision for the future includes expanding product lines, enhancing customer experiences, and further solidifying BOOM! Beauty and oVertone as leaders in the beauty industry.
Roll remarked, "I am honored and excited to lead BOOM! Beauty and oVertone as CEO. These brands have a rich history of innovation and a strong connection with our customers. I look forward to building on our success and taking BOOM! Beauty and oVertone to new heights."
About Barbara Roll
Roll, who previously held the position of Chief Growth Officer at BOOM! Beauty and oVertone, brings a wealth of experience and expertise to her new role as CEO. With over a decade of industry-leading experience and a proven track record of driving growth and implementing strategic initiatives, Roll has been instrumental in the success and expansion of both brands.As Chief Growth Officer, Roll played a pivotal role in developing and executing strategic plans that propelled both brands to new heights in the beauty industry. Her dedication to innovation, customer engagement, and brand development has been a driving force behind both companies' continued successes.
"We are thrilled to announce Barbara Roll as the CEO of BOOM! Beauty and oVertone," said Pepijn Gooiker, President & COO at BOOM! Beauty. "Barbara's leadership and strategic vision have been instrumental in the success of both brands, and we are confident that under her guidance, BOOM! Beauty and oVertone will continue to thrive and set new benchmarks in the beauty industry."
As the newly appointed CEO, Roll will continue to lead BOOM! Beauty and oVertone into a new era of growth and innovation. Her vision for the future includes expanding product lines, enhancing customer experiences, and further solidifying BOOM! Beauty and oVertone as leaders in the beauty industry.
Roll remarked, "I am honored and excited to lead BOOM! Beauty and oVertone as CEO. These brands have a rich history of innovation and a strong connection with our customers. I look forward to building on our success and taking BOOM! Beauty and oVertone to new heights."