Amika Names Chelsea Riggs as CEO

amika, the Brooklyn-based, B Corp certified hair care brand, has promoted Chelsea Riggs—formerly the brand’s president—to CEO. Riggs will be leading the business globally, effective immediately.

About Chelsea Riggs

Riggs joined amika in 2010 and has built the brand’s distribution from the ground up by focusing on supporting the hairstylist community. Under her leadership, amika has seen 10x revenue growth and refocused its positioning to be a friend to all hair, hairstylists and the planet—making prestige haircare joyful and accessible to everyone, while continuing to be a proud pal to the planet.
 
In her new role, Riggs will continue to elevate the brand’s winning vision, which took amika to new heights in 2023. By focusing on a “fewer, bigger and better” strategy, she plans to continue to grow where amika already has a stronghold with professional-grade, yet approachable, products.
 
“[amika wasn’t] built overnight; we’ve been working on the same strategy for a few years now: our hero product strategy with narrow and deep distribution with our key partner, Sephora; and our professional network, which is extremely important to our current and future business,” Riggs said. “We’ve been in a position where we’re able to leverage everything that’s working about the brand.”
 
Amika was purchased by Bansk Group in 2022.