11.30.23
ThreadSpy has unveiled the most popular male and female scents of 2023—from cult favorites to celebrity scents—based on search volume, Instagram hashtags and TikTok views.
1. Creed Aventus
Aventus tops the 2023 charts with a popularity score of 9.43 out of 10. Creed’s most notable fragrance has the highest Google searches among our men’s perfumes at a staggering 772,500. The scent also earned the most mentions on Instagram, racking up 127,886 posts and topping the charts as the number-one scent.
2. Versace Eros
Versace’s Eros is ThreadSpy’s second most popular fragrance, with a popularity score of 9.08 out of 10. Versace Eros scores highly, with 480,300 people searching for the scent in the last 12 months. The fragrance is also the most viewed on TikTok, racking up 372.8m views on the platform.
3. Bleu de Chanel
Bleu de Chanel takes third place, scoring 9.01 out of 10. Chanel’s timeless scent scores highly across all platforms, racking up 448,900 Google searches, 125,775 Instagram tags and 224.6m views on TikTok.
1. Maison Francis Kurkdijan Baccarat Rouge 540
Maison Francis Kurkdjian’s Baccarat Rouge 540 is named as the popular favorite for women, scoring 9.86 out of 10! The Baccarat Rogue 540 secures the title of the most popular women's fragrance this year, with a whopping 821,500 Google searches. The fragrance also gained over 588.5m stamps of approval on TikTok in the past 12 months.
Notably, the scent is a favorite of one of 2023’s biggest hitmakers, Olivia Rodrigo, who sent fans across the globe into a frenzy when she recommended her go-to signature scent.
2. Miss Dior
Coming second is Miss Dior, with a popularity score of 9.79 out of 10. Miss Dior has over 563,688 Instagram posts dedicated to the fragrance, while also scorings highly with 493,000 Google searches and 554m views on TikTok.
3. Chanel No. 5
Ranking third is Chanel No. 5, with a popularity score of 8.65 out of 10. This iconic perfume secures third position in the rankings thanks to 390,300 Google searches and over 160,856 Instagram posts for the fragrance.
Most Popular Men’s Colognes
1. Creed Aventus
Aventus tops the 2023 charts with a popularity score of 9.43 out of 10. Creed’s most notable fragrance has the highest Google searches among our men’s perfumes at a staggering 772,500. The scent also earned the most mentions on Instagram, racking up 127,886 posts and topping the charts as the number-one scent.
2. Versace Eros
Versace’s Eros is ThreadSpy’s second most popular fragrance, with a popularity score of 9.08 out of 10. Versace Eros scores highly, with 480,300 people searching for the scent in the last 12 months. The fragrance is also the most viewed on TikTok, racking up 372.8m views on the platform.
3. Bleu de Chanel
Bleu de Chanel takes third place, scoring 9.01 out of 10. Chanel’s timeless scent scores highly across all platforms, racking up 448,900 Google searches, 125,775 Instagram tags and 224.6m views on TikTok.
Most Popular Women’s Fragrances
1. Maison Francis Kurkdijan Baccarat Rouge 540
Maison Francis Kurkdjian’s Baccarat Rouge 540 is named as the popular favorite for women, scoring 9.86 out of 10! The Baccarat Rogue 540 secures the title of the most popular women's fragrance this year, with a whopping 821,500 Google searches. The fragrance also gained over 588.5m stamps of approval on TikTok in the past 12 months.
Notably, the scent is a favorite of one of 2023’s biggest hitmakers, Olivia Rodrigo, who sent fans across the globe into a frenzy when she recommended her go-to signature scent.
2. Miss Dior
Coming second is Miss Dior, with a popularity score of 9.79 out of 10. Miss Dior has over 563,688 Instagram posts dedicated to the fragrance, while also scorings highly with 493,000 Google searches and 554m views on TikTok.
3. Chanel No. 5
Ranking third is Chanel No. 5, with a popularity score of 8.65 out of 10. This iconic perfume secures third position in the rankings thanks to 390,300 Google searches and over 160,856 Instagram posts for the fragrance.
