Proudly Baby Care Makes Oprah’s Favorite Things List

Proudly, Gabrielle Union and Dwyane Wade’s baby care brand for babies with melanated skin, has expanded its retail footprint to Amazon.
 
This expansion aligns with the EWG-verified brand's inclusion on “Oprah's Favorite Things” for 2023.
 
Proudly Moisture Layering Kit was listed as a favorite with Oprah noting, "My friends Dwyane Wade and Gabrielle Union were inspired by their daughter to create this line of Hydrating Baby Lotion, All Over Balm, and Nourishing Oil for melanated kids and babies.”
 
The Proudly Moisture Layering Kit is now available on Amazon.
 
Other Proudly products now available on Amazon include:
 

• Gentle Body Wash - Lavender Chamomile: A non-stripping cleanser with a natural, gentle fragrance. It’s gentle, pH-balanced, and moisturizing.
• Hydrating Baby Lotion - Lavender Chamomile: A moisturizing, everyday lotion that is lightweight, non-greasy, and calming.
• Nourishing Oil: A replenishing body oil to rejuvenate dry skin. It’s silky-smooth, non-greasy—and a little goes a long way.
• All Over Balm: An ultra-nourishing, multi-use balm to target stubborn dry spots and soothe itchy, irritated skin—great for face, body, and bums.
• Gentle Touch Baby Wipes: For faces, bums, sticky hands, and more–they’re perfect for sensitive skin, hypoallergenic, pH-balanced, and 100% FSC-certified biodegradable fiber.

 
According to Transparency Market Research Inc., the global baby care products market is projected to flourish at a CAGR of 6.2% from 2021 to 2031. A valuation of $163.4 billion is anticipated for the market in 2031.