09.18.23
Bluemercury, a luxury beauty retailer which relocated its headquarters to New York City earlier this year, has expanded its proprietary brands portfolio and entered a new category with the introduction of Cerulean 6°, its first bath, body and home fragrance line.
Bluemercury has been a part of Macy’s Inc. since 2015.
"Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category," said Julie Kelly, Head of Proprietary Brands at Bluemercury. "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."
Launching in two scent lines – Constellation, a wood-forward floral, and Cloudline, a fruit-forward floral – the collection is now available exclusively at Bluemercury stores and online with the following product assortment:
The full collection is vegan, gluten free, paraben free, phthalate free, sulfate free, cruelty free and free of synthetic dyes, while the body products are also silicone free, talc free and dermatologist tested.
Bluemercury has been a part of Macy’s Inc. since 2015.
About Cerulean 6°
Cerulean 6° aims to elevate everyday rituals and stimulate the senses through a curated assortment of fragrance-led products. Featuring mood-boosting scents and textures, paired with luxurious designs and details, the collection is named for and represents the 6 degrees of sensory perception brought to every experience, including the five recognized physical senses, along with the sixth sensation, emote."Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category," said Julie Kelly, Head of Proprietary Brands at Bluemercury. "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."
Launching in two scent lines – Constellation, a wood-forward floral, and Cloudline, a fruit-forward floral – the collection is now available exclusively at Bluemercury stores and online with the following product assortment:
- Silken Quench Body Crème: Essential fragrance oils are infused with a blend of cold-pressed hibiscus flower and shea butter, as well as vitamin E and essential fatty acids that hydrate skin for up to forty-eight hours.
- Opal Aura Body Lather: Calming jojoba oil is combined with essential fragrance oils to wash stressors away, while hydrating rosehip oil softens and moisturizes, leaving skin soothed and smoothed.
- Honeyed Halo Body Oil: Essential fragrance oils, vitamin E and elderflower extract reinvigorate the skin, while vitamins, minerals and nutrients work in harmony to moisturize for up to forty-eight hours, relieve rough patches and elevate the body to glowing health.
- Divine Glow Body Polish: Formulated with essential fragrance oils and infused with sunflower oil and sea salt to rejuvenate the skin, the whipped texture melts from a solid into a fine lather, while spirulina and sea clay exfoliate and cleanse.
- Scented Candle: Developed with essential fragrance oils, a custom blend of soy waxes and wicks constructed with natural fibers to elevate your space.
The full collection is vegan, gluten free, paraben free, phthalate free, sulfate free, cruelty free and free of synthetic dyes, while the body products are also silicone free, talc free and dermatologist tested.
