10.12.23
According to a new report from ResearchAndMarkets, the global bath and shower products market achieved a significant milestone in 2022, with a market size of $47.6 billion. Anticipating continued growth, the market is expected to expand to $63.4 billion by 2028, reflecting a commendable Compound Annual Growth Rate (CAGR) of 4.7% during the period 2023-2028.
Bath and shower products encompass personal care items designed to cleanse, exfoliate and moisturize the body, providing relaxation for stressed muscles, a refreshing skin feel, and personal hygiene maintenance.
These products are formulated with a range of ingredients, including water, emulsifiers, emollients, humectants, surfactants, preservatives, and fragrances. Bath and shower products are available in various forms, such as gels, bars, oils, creams, sprays, powders, and lotions.
Furthermore, in response to growing environmental concerns, leading manufacturers are introducing products in sustainable, recyclable, and eco-friendly packaging. These companies are also launching products with active ingredients like clay and salicylic acid to cater to various skin and hair types.
The spread of the COVID-19 pandemic has also led to a significant increase in the demand for personal care items, including bath and shower products, primarily through online distribution channels. This surge in demand can be attributed to lockdowns implemented by governments and the adoption of social distancing measures to prevent the spread of the virus.
Notable players include Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company, and Unilever, among others.
Bath and shower products encompass personal care items designed to cleanse, exfoliate and moisturize the body, providing relaxation for stressed muscles, a refreshing skin feel, and personal hygiene maintenance.
These products are formulated with a range of ingredients, including water, emulsifiers, emollients, humectants, surfactants, preservatives, and fragrances. Bath and shower products are available in various forms, such as gels, bars, oils, creams, sprays, powders, and lotions.
Factors Driving Growth
The market is witnessing growth driven by factors such as rising income levels and increased awareness of personal hygiene among individuals. Additionally, there is a growing demand for multifunctional products made from natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts.Furthermore, in response to growing environmental concerns, leading manufacturers are introducing products in sustainable, recyclable, and eco-friendly packaging. These companies are also launching products with active ingredients like clay and salicylic acid to cater to various skin and hair types.
The spread of the COVID-19 pandemic has also led to a significant increase in the demand for personal care items, including bath and shower products, primarily through online distribution channels. This surge in demand can be attributed to lockdowns implemented by governments and the adoption of social distancing measures to prevent the spread of the virus.
Notable players include Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company, and Unilever, among others.
