Ranking the Top Beauty Influencers

Influencers can impact sales, but they can also impact where and how a beauty brand is engaging with its audience.
 
They showcase products in a relatable way, driving sales through engaged communities and boosting brand visibility through social media magic. They bridge the gap between traditional advertising and authentic consumer connection, helping brands thrive in today's beauty landscape.
 
Traackr’s 2024 Influencer Marketing Impact report found that 53% of consumers look to influencers for product recommendations, 61% feel that influencer’s posts sway their purchase decisions, and 56% say they would try a different social platform because of an influencer.
 
Traackr has compiled a list of the top beauty influencers who drove the most visibility and impact across 4 beauty categories—Makeup & Cosmetics, Skincare, Hair Care, and Fragrance—in the U.S. for 2023.
 
For the purpose of this study, they evaluated 124K influencers located in the United States who mentioned beauty products in the makeup, skincare, hair care, and fragrance industries. Influencers of all tiers (nano, micro, mid, mega, and VIP) were included.
 
Discover the top beauty influencers of 2023 in the U.S., ranked by the Brand Vitality Score (VIT) below:

Makeup & Cosmetics

1. Kylie Jenner (@kyliejenner)
2. Selena Gomez (@selenagomez)
3. Jennifer Lopez (@jlo) VIT 242K
4. Ariana Grande (@arianagrande)
5. Sol Pena (@sollpenamakeup)
6. Jeffree Star (@jeffreestar)
7. Mario Dedivanovic (@mariodedivanovic)
8. Mikayla Nogueira (@mikaylajmakeup)
9. Lindsey Rowley (@linsmakeuplooks)
10. Pamela Brooks Pedraza (@pamelapedrozaa)
11. Christxiee (@christxiee)
12. Elizabeth Gray (@thegraytergood)
13. Meredith Duxbury (@meredithduxbury)
14. Monica Hamada (@mangomoniica)
15. Nyadollie Deng (@dollievision)
16. Johnny Ross  (@mrjohnnyross)
17. Daus Mendoza (@daus_mendoza)
18. Hasime Kukaj (@thebeautyradar)
19. Elnaz Golrokh (@elnaz_golrokh)
20. Alexis Androulakis (@thelipsticklesbians)
21. Mina Zibayi (@minazibayi)
22. Ruth Ism (@rxthism)
23. Tanem (@musthavestxt)
24. Katie (@katiehub.org)
25. Aiste Haas (@heygreatnails)

Skincare

1. Hailey Rhode Baldwin Bieber (@haileybieber)
2. Kim Kardashian (@kimkardashian)
3. Dr. Muneeb Shah (@dermdoctor)
4. Dr. Dustin Portela (@drdustinportela)
5. Dr. Angelo Landriscina (@dermangelo)
6. Dr. Daniel Sugai (@drspf)
7. Ava Lee (@glowwithava)
8. Kat Stickler (@katstickler)
9. Sonya Styles (@sonya_styles)
10. Dr. Lindsey Zubritsky (@dermguru)
11. Dr. Jenny Liu (@drjennyliu)
12. Thomas Allison (@tom_allison_)
13. Dr. Andrea Suarez (@drdrayzday)
14. Dr. Chris Tomassian (@dr.tomassian)
15. Edward Zo (@edwardzo)
16. Dr. Zion Ko Lamm (@dr.zionko)
17. Mireya Rios (@mireyarios)
‍18. Zeph Sanders (@lifeaszeph)
19. Rachel Finley (@hydrationceo)
20. Hyram Yarbro (@hyram)
21. Wendy Ly (@wendyskin)
22. Anna Weng (@itsmaybeboth)
23. Brittney Enora (@brittneyenora)
24. Meredith Duxbury (@meredithduxbury)
25. Lindsey Rowley (@linsmakeuplooks)

Haircare

1. Zeph Sanders (@lifeaszeph)
2. Anthony Claxton (@krewkutz)
3. Daryl Ann Denner (@darylanndenner)
4. Chris Olsen (@chris) VIT 34.4K
5. Destiny Lashae (@destinylashaemakeup)
6. Abigail Goodman (@abigaillinnn)
7. Sharon Brianna (@sharon.simplyinsane)
8. Amela Glavatovic (@hairbyamela)
9. Jennifer Aniston  (@jenniferaniston)
10. Audry Boos (@audboos)
11. Mikayla Nogueira (@mikaylajmakeup)
12. Audrey Victoria (@audreyvictoria_)
13. Carlos Atila (@carloshairstylist_)
14. Lazhane Hightower (@hairbynay247)
15. Emily Chen (@emchenhair)
16. Brittney Enora (@brittneyenora)
17. Matt Newman (@mattloveshair)
18. Geena Hunt (@makeupbygeenahunt)
19. Mai Laya Govia (@mailayazuri)
20. Alix Earle (@alixearle)
21. Alfredo Lewis (@alfredolewis)
22. Tessa Peay (@tessapeay)
23. Wendy Ly (@wendyskin)
24. Abbey Yung (@abbeyyung)
25. John George (@johnwgeorge)

Fragrance

1. Billie Eilish (@billieeilish)
2. Lina Noory (@linanoory)
3. Emma Watson (@emmawatson)
4. Paul Fino (@paulreactss)
5. Sofia Richie Grainge (@sofiarichiegrainge)
6. Ijé Simon (@ijesimonn)
7. Yasmin Maya (@beautyybird)
8. Jacquelyn Aina (@jackieaina)
9. Petra Mocanu (@petrambeauty)
10. Maksims Kirhensteins (@maxmanscents)
11. Funmi Monet (@funmimonet)
12. Rose Mwambayi (@yourfavafrican)
13. Abigaille Cadet (@thecherystv)
14. Hunter Vought (@huntervought)
15. R Carlos (@TLTGReviews)
16. SouKeyna Diouf (@soukeyna)
17. Olivia VanDerMillen (@oliviaolfactory)
18. Skai Jackson (@skaijackson)
19. Aïssata Diallo (@aissatatdiallo)
20. Ohuprettythings (@ohuprettythings)
21. Alex Costa (@alexcosta)
22. David McMillian (@itstop5dave)
23. Ashton Kirkland (@GentsScents)
24. Chinyere Adogu (@the_real_chi)
25. Jenny De La Rosa (@jennydelarosa)