01.17.24
Pantene has unveiled its new Miracle collections for women who struggle with hair damage.
Backed by science and infused with skincare-inspired ingredients, these new Pantene hair repair products—the Miracle Rescue with Melting Pro-V Pearls collection and the Pro-V Miracles collection—offer a solution for damaged hair, resulting in strong and healthy strands.
Powered by Pantene's exclusive Melting Pro-V Pearls technology, these conditioning treatments work as bond builders to transform damaged hair, restoring strength and shine. With just one wash, the Deep Repair Conditioner visibly repairs up to 6 months of damage, leaving hair noticeably stronger and healthier.
The technology behind these melting Pro-V pearls stems from an unexpected discovery while Pantene’s scientists worked to create conditioner concentrates. Studies have shown that as you use the deep conditioner or the mask, the concentrated pearls melt, releasing millions of replenishing nutrients that can penetrate deep into the hair strands and build new bonds within damaged hair. The result is hair that feels strong, looks healthy, and exudes an enviable bounce.
For those desiring longer lengths, Infinite Lengths with Biotin + Collagen reduces breakage by up to 90%. Curl Define & Shine with Coconut + Shea is designed for individuals looking to enhance and define their natural curls. Finally, for an overall boost in shine, vibrancy, and manageability, Miracle Bond Repair with Keratin + Vitamin E visibly repairs eight signs of damage ranging from frizz to split ends.
The Pro-V Miracles formulas not only address visible damage but also tackle underlying issues. These antioxidant-rich formulas nourish and restore the hair from within, delivering a transformation from the inside out. Free of sulfated cleansers, dyes, and parabens, these formulas are also safe for color-treated hair, providing a comprehensive solution for all hair types.
Lorena Ferreyros, Senior Brand Director, North America at Pantene, states, "Pantene is thrilled to share these hair care advancements for those looking to repair hair damage and achieve strong, healthy hair. We’re proud to bring Pantene’s luxury treatment experience to everyone at an affordable price. Our commitment to research and science has enabled us to create cutting-edge hair repair technology like you’ve never seen before and that is accessible to all."
To commemorate this "Healthy Hair Era" and as part of the brand's "If You Know, You Know" campaign, Pantene has partnered with Kelsea Ballerini, Grammy-nominated singer and songwriter, and Dara Reneé, actress, singer, and songwriter, to share their personal experiences with hair damage and their hair journeys while using the new Pantene collections. Both are featured in Pantene TV spots and are sharing their hair journeys on social media, inspiring others to discover the secret to healthy, luscious hair.
The new Pantene collections will be available nationwide at drugstores, food stores, and mass merchandisers starting February 2024.
Backed by science and infused with skincare-inspired ingredients, these new Pantene hair repair products—the Miracle Rescue with Melting Pro-V Pearls collection and the Pro-V Miracles collection—offer a solution for damaged hair, resulting in strong and healthy strands.
Pantene Miracle Rescue with Melting Pro-V Pearls
Pantene’s Miracle Rescue with Melting Pro-V Pearls collection features a reparative deep conditioner and an intensive bond repair mask.Powered by Pantene's exclusive Melting Pro-V Pearls technology, these conditioning treatments work as bond builders to transform damaged hair, restoring strength and shine. With just one wash, the Deep Repair Conditioner visibly repairs up to 6 months of damage, leaving hair noticeably stronger and healthier.
The technology behind these melting Pro-V pearls stems from an unexpected discovery while Pantene’s scientists worked to create conditioner concentrates. Studies have shown that as you use the deep conditioner or the mask, the concentrated pearls melt, releasing millions of replenishing nutrients that can penetrate deep into the hair strands and build new bonds within damaged hair. The result is hair that feels strong, looks healthy, and exudes an enviable bounce.
Pantene Pro-V Miracles Collection
The new Pro-V Miracles Collection lineup consists of three shampoo and conditioner duos that are each formulated with nutrient-packed blends and skincare-inspired ingredients to target various hair needs.For those desiring longer lengths, Infinite Lengths with Biotin + Collagen reduces breakage by up to 90%. Curl Define & Shine with Coconut + Shea is designed for individuals looking to enhance and define their natural curls. Finally, for an overall boost in shine, vibrancy, and manageability, Miracle Bond Repair with Keratin + Vitamin E visibly repairs eight signs of damage ranging from frizz to split ends.
The Pro-V Miracles formulas not only address visible damage but also tackle underlying issues. These antioxidant-rich formulas nourish and restore the hair from within, delivering a transformation from the inside out. Free of sulfated cleansers, dyes, and parabens, these formulas are also safe for color-treated hair, providing a comprehensive solution for all hair types.
Lorena Ferreyros, Senior Brand Director, North America at Pantene, states, "Pantene is thrilled to share these hair care advancements for those looking to repair hair damage and achieve strong, healthy hair. We’re proud to bring Pantene’s luxury treatment experience to everyone at an affordable price. Our commitment to research and science has enabled us to create cutting-edge hair repair technology like you’ve never seen before and that is accessible to all."
To commemorate this "Healthy Hair Era" and as part of the brand's "If You Know, You Know" campaign, Pantene has partnered with Kelsea Ballerini, Grammy-nominated singer and songwriter, and Dara Reneé, actress, singer, and songwriter, to share their personal experiences with hair damage and their hair journeys while using the new Pantene collections. Both are featured in Pantene TV spots and are sharing their hair journeys on social media, inspiring others to discover the secret to healthy, luscious hair.
The new Pantene collections will be available nationwide at drugstores, food stores, and mass merchandisers starting February 2024.
